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There are over 300 Grand American Modified drivers in California
who will need and use over $10,500,000 in racing equipment and
supplies annually.
Approximately 2,000 crew members, mechanics, and workers
will be fielding these vehicles, creating millions of impressions
generating an open and visable forum for sponsers of teams such
as Bear Motorsports.
The season-long sport also will see over 50,000 cases of
oil purchased, 9,000 kegs of beer consumed, and more than 250,000
hot dogs eaten. This same audience will spend over 12 million
dollars on other goods and services throughout the same time
period. Surveys indicate strong brand-loyalty, with 47% of the
respondents indicating that they would purchase products or services
from Race Car Sponsors in appriciation of their support of racing.
A major sponsorship program with Bear Motorsports in the
highly visible world of auto racing, will produce a cost effective
advertising and promotional campaign guaranteed to produce results.
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