Sponsorship Benefits

	*The Benefits of Sponsorship:*
	Utilization of racing sponsorship in product marketing offers your company a highly visible, expediant method of developing product and brand name awareness to the consumer. Auto Racing Sponsorship has a unique leverage. Sponsorship is more than placement of your company name upon the race car. Rather, it will become the focus of a total marketing/sales program aimed at a key buying audience, while providing the following:

		*Enables You to Assume the Role of Sports Entity:* The car driver and you will be viewed as one. You will not be subordinate to the participants as would apply if a sport other than auto racing were underwritten.
		*Enables You to Reach a Wide Audience Profile:* As outlined in the Spectator Information section, the success of any product is heavily influenced by the acceptance of the consumer and trade.
		*Created Product and Corporate Identity:* Some of the most successful and cost-effective marketing and sales promotions have been structured around auto racing.
		*Sets Your Company Apart From the Competitors:* Auto racing employs technologies that are frequently on the leading edge of science. Your association with auto racing will establish your company as bold, innovative, aggressive and successful.
		*Creates Public Interest For Your Company:* Race related P.R. is perceived by audiences as more credible that pure corporate hype. The unique character of auto racing will enable you to secure a psychological "bond" between your company and the racing audience.
		*The Perfect Venue for Corporate Entertainment of Clients:* Inviting your clients to the speedway gets them on your turf, away for the competition. Client "romancing" takes on a whole new meaning when they meet your racing team in your company sponsored car. Clients will find themselves getting involved in your racing effort, and carrying that enthusiasm back to their office or place of business.
		*Creates Employee Interest:* Racing sponsorship can reinforce your employee team spirit. Company outings to the races, race-related incentive awards or a newsletter informing your employees of "their" company sponsored race car will stimulate your work force.